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Free guides for your practice's website.
Four practical guides for therapists and practice owners: a checklist of what clients look for, a fees and insurance page you can copy, advertising rules from your state board and ethics code in plain English, and how to show up in AI answers.
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No sign-up. No email needed. Read them here, print them, or share them with your practice manager.
Checklist
The therapy website checklist: 12 things clients look for
Twelve things new clients look for on a therapist's or group practice's website, why each one matters, and a simple way to check your own.
Read the checklist TemplateFees & insurance page template
A copy-and-paste fees and insurance page for therapists: in-network plans, out-of-network benefits, superbills, sliding scale and Good Faith Estimates.
Read the template GuideAdvertising rules for therapist websites, in plain English
What state licensing boards and the APA, ACA, NASW and AAMFT ethics codes expect from a therapist's website, plus ADA and HIPAA basics.
Read the guide GuideHow to show up in ChatGPT and Google's AI answers
How AI assistants like ChatGPT and Google's AI answers choose which therapists and practices to mention, and the practical steps you can take. No tech needed.
Read the guide
In the news, October 2026
Is your website on WordPress?
A serious security problem in PHP, the software behind WordPress, was fixed on October 21, 2026. Here's what it means for a practice, in plain words, and what to ask your web person.
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Send us your website. We'll send back a simple report, and show you what a new client would see.