Websites for insurance-based clinics.

Clinic websites that list your in-network plans, explain workers' comp and auto claims, and help new patients book. For PT and other clinics.

No tech skills needed. Your booking system stays exactly the same.

Get a free website check See how it works

What patients look for in a clinic's website.

People come to physical therapy in pain, after an accident, or after surgery. They want to know you can help, whether their insurance covers it, and what to book.

In-network plans

Which insurance plans you're in network with, what a copay or deductible means for a visit, and what to bring.

Workers' comp and auto claims

After a work injury or a car accident, people need to know who to call first and which claim details to bring.

Referrals

Whether they need a doctor's referral for their plan, and how to send one to you.

Evaluation or follow-up?

Clear booking choices, so new patients book an evaluation first and nobody has to reschedule.

Many clinicians

A page for each therapist and assistant, so patients can choose who to see.

Hours and getting there

Opening hours, parking, and how easy the building is to get into.

How Stepflow helps.

We rebuild clinic websites so patients arrive knowing what to book and how insurance works, and your front desk gets time back.

  • An insurance page. Your in-network plans, copays and deductibles in plain words, and what to bring.
  • Workers' comp and auto claim pages. Who to call, what to bring, and what your clinic handles for the patient.
  • Referrals made simple. When a plan needs one, and how a doctor's office can send it.
  • Clear booking choices. "First visit: book an evaluation" and "Returning: book a follow-up", in your booking system, Zocdoc or whatever you use.
  • A page for each clinician. With photos and license details, even for big teams.
  • Fewer front-desk calls. The website answers the same questions your front desk hears all day.
Get a free website check What's included

Two ways to work with us.

Keep the website you have and make it work, or start fresh with a calm new look.

Rebuild

“Keep your website. Make it work.”

Same look and words, rebuilt so it's fast, easy to find and secure, with a clear fees & insurance page.

Compare the two Refresh

“A new look that feels like your clinic.”

Everything in Rebuild, plus a calm new design, a page for each service, and clinician bios.

Compare the two

One payment. No monthly fees. We'll give you a clear, fixed quote after your free check.

What your front desk hears today, answered on one page.

Most calls to an insurance-based clinic are the same handful of questions. When the website answers them, patients arrive ready and the phone rings less.

Without an insurance page

  • "Are you in network with my plan?"
  • "Do I need a referral?"
  • "Do you take workers' comp?"
  • "What should I book first?"

With an insurance page

  • Your in-network plans, listed and kept up to date
  • When a referral is needed, and how to send one
  • Workers' comp and auto claims, step by step
  • "Book an evaluation" for every first visit

Keep your phone number on the page too. Some patients will always want to call, and that's fine.

Advertising rules

Written to your profession's rules.

Physical therapists and other licensed clinicians have advertising rules, and a website is advertising. We know them and build with them in mind.

Each state has its own licensing board for physical therapy and for other professions. Their advertising rules are similar in spirit, but the details differ from state to state.

Read our plain-English guide to advertising rules for therapists

What licensing boards often look at

  • Patient testimonials may be limited.
  • Use license types and titles accurately, and show who is licensed.
  • Don't promise results or claim to be better than other clinics.
  • Keep fees, insurance and services clear and accurate.

This is general information, not legal advice. Rules change, so always check the current rules with your state licensing board and your professional association.

Questions.

Something else on your mind? Email hello@stepflowstudios.com.

Fees & insurance page template

What should a clinic website say about insurance?

Which plans you're in network with, what a copay or deductible means for a visit, whether a referral is needed for some plans, and what to bring to the first visit. One clear page works best, and your front desk can point people to it.

What should we say about workers' comp and auto claims?

In plain words: that you accept these claims, who the patient should call first, what to bring (like a claim number), and what your clinic handles for them. A short page for each works best.

Can patients book an evaluation and a follow-up separately?

Yes. We add clear choices, like "First visit: book an evaluation" and "Returning: book a follow-up", that open the right place in your booking system.

We have lots of clinicians. Is that a problem?

Not at all. Each physical therapist, assistant or other clinician gets their own page, and you can add or update them yourself with the easy editor.

Can I show patient reviews on my website?

It depends on your state board. Some limit testimonials. Check the current rules with your state licensing board. We build your website to follow them.

Will our booking system change?

No. Your scheduler, calendars and booking link stay exactly as they are, whether that's your own system, Zocdoc or something else. We add a "Book now" button for it on every page.

Which states do you work in?

All of them. We work with clinics across the US.

Plain answers to the questions behind this page.

More about fees & insurance

Guide

Advertising rules for therapist websites, in plain English

What state licensing boards and the APA, ACA, NASW and AAMFT ethics codes expect from a therapist's website, plus ADA and HIPAA basics.

Read it

Template

Fees & insurance page template

A copy-and-paste fees and insurance page for therapists: in-network plans, out-of-network benefits, superbills, sliding scale and Good Faith Estimates.

Read it

Checklist

The therapy website checklist: 12 things clients look for

Twelve things new clients look for on a therapist's or group practice's website, why each one matters, and a simple way to check your own.

Read it

See your new clinic website before you spend a cent.

Send us your website. We'll send back a simple report, and show you what a new client would see.

Free. See your new homepage before you pay, and owe nothing if you don't love it.