Websites for therapists in private practice.

Therapist websites that feel private and warm, say who you help, where you're licensed and what you charge, and make booking easy. Yours to keep.

No tech skills needed. Your booking system stays exactly the same.

Get a free website check See how it works

What people look for in a therapist's website.

Someone looking for a therapist is often nervous, and often searching late at night on a phone. These are the things that help them take the first step.

Privacy

They want to know their message is safe. Your contact form asks only for a name, an email and a short message. Booking and intake stay in your booking system.

Warmth

Calm words and real photos. No pop-ups, no countdowns, nothing that feels like a sales pitch.

Your specialties

Who you help and how: anxiety, trauma, couples, teens. A page for each, so people searching for that help find you.

Licenses and states served

Your license type, and the states where you can see clients. People want to know before they book.

Telehealth

Whether they can see you from home, and from which states.

Fees and insurance

Your fee, which plans you're in network with, out-of-network benefits and superbills, sliding-scale spots, and Good Faith Estimates for self-pay clients.

How Stepflow helps.

We rebuild therapist websites so they feel like a safe place to start, and answer the questions people are too shy to ask.

  • Opens in under a second. Quick on any phone, so people stay and book.
  • A fees & insurance page. In-network plans, out-of-network benefits, superbills, sliding scale and Good Faith Estimates, all in one place.
  • A page for each specialty. So someone searching for help with anxiety or couples therapy finds the right page.
  • Your booking stays the same. A "Book now" button on every page for SimplePractice, TherapyNotes, Jane, Headway, Alma or whatever you use.
  • A careful contact form. It never asks for health details, and nothing is kept on your website.
  • Easy to find. On Google, Google Maps and AI assistants like ChatGPT, not only on a directory.
Get a free website check What's included

Two ways to work with us.

Keep the website you have and make it work, or start fresh with a calm new look.

Rebuild

“Keep your website. Make it work.”

Same look and words, rebuilt so it's fast, easy to find and secure, with a clear fees & insurance page.

Compare the two Refresh

“A new look that feels like your practice.”

Everything in Rebuild, plus a calm new design, a page for each specialty, and an about page that feels like you.

Compare the two

One payment. No monthly fees. We'll give you a clear, fixed quote after your free check.

A Psychology Today profile is a listing. Your website is home.

A directory profile helps people find you. But it sits next to dozens of other therapists, and it looks like everyone else's. Your own website is where people decide you're the right fit.

A directory profile

  • Shown right next to other therapists nearby
  • The same layout as everyone else
  • Room for a short summary, not your whole approach
  • Rented: you don't own it

Your own website

  • Only you, in your own words and photos
  • A page for each specialty you offer
  • Your fees, insurance and superbills in full
  • Yours to keep, with no monthly fee

Keep your profile if it brings you clients. We link it to your website so each one helps the other.

Advertising rules

Written to your profession's rules.

Therapists have advertising rules, and a website is advertising. We know them and build with them in mind.

Your state licensing board sets advertising rules for your license. Your professional ethics code adds its own: the APA for psychologists, the ACA for counselors, the NASW for social workers, and the AAMFT for marriage and family therapists.

Read our plain-English guide to advertising rules for therapists

What boards and ethics codes often look at

  • Asking clients for testimonials is restricted.
  • Use your license type and credentials accurately.
  • Don't promise outcomes or claim to be better than others.
  • Keep fees and services clear and accurate.

This is general information, not legal advice. Rules change, so always check the current rules with your state licensing board and your professional association.

Questions.

Something else on your mind? Email hello@stepflowstudios.com.

Is your contact form a HIPAA risk?

What should a therapist's website include?

Who you help and how, a page for each specialty, your license and the states you serve, whether you offer telehealth, your fees, which plans you're in network with, how superbills work, and a clear "Book now" button. Our free check shows you what your current website is missing.

Should I list my fees if I'm out of network?

Yes. People rarely call to ask; they just leave. Say what a session costs, that you can provide a superbill for out-of-network benefits, and that self-pay clients get a Good Faith Estimate before they start.

Can I show client testimonials on my website?

Usually not. Ethics codes for therapists restrict asking clients for testimonials, and many state boards have their own rules. Check the current rules with your state licensing board and your professional association. We build your website to follow them.

Do I still need my Psychology Today profile?

If it brings you clients, keep it. But a profile sits next to other therapists and isn't yours. Your own website is where people learn enough to book, and where Google and ChatGPT send them when they search for you.

Is my contact form a privacy risk?

It can be, if it invites people to describe what they're going through. That can raise HIPAA concerns. Our forms ask only for a name, an email and a short message, and keep nothing on the website. We don't give legal advice, so check your overall compliance with your advisor.

Will my online booking change?

No. Your booking system, schedule and booking link stay exactly as they are, whether that's SimplePractice, TherapyNotes, Jane or something else. We add a "Book now" button for it on every page.

Which states do you work in?

All of them. We work with practices across the US, and we'll show the states where you're licensed to see clients.

Plain answers to the questions behind this page.

More about getting clients

Guide

Advertising rules for therapist websites, in plain English

What state licensing boards and the APA, ACA, NASW and AAMFT ethics codes expect from a therapist's website, plus ADA and HIPAA basics.

Read it

Template

Fees & insurance page template

A copy-and-paste fees and insurance page for therapists: in-network plans, out-of-network benefits, superbills, sliding scale and Good Faith Estimates.

Read it

Checklist

The therapy website checklist: 12 things clients look for

Twelve things new clients look for on a therapist's or group practice's website, why each one matters, and a simple way to check your own.

Read it

See your new therapy website before you spend a cent.

Send us your website. We'll send back a simple report, and show you what a new client would see.

Free. See your new homepage before you pay, and owe nothing if you don't love it.