Usually much more than one session. At $150 a session and 12 sessions, one new client is worth about $1,800, or $2,160 once you count the people they refer. One extra client a month adds up to about $25,920 a year.
Use your own fees and a rough guess for the rest. Everything updates as you type.
Now you know what a new client is worth. Here's how a website helps bring more of them in.
A cautious estimate of how many people leave before your website opens.
Try the calculatorThe therapy website checklist: what people need to see before they book.
Get the checklistSee what's working on your website, and what might be costing you clients.
Check my websiteAbout this calculator and what the number means.
Once you know what one new client is worth, it is easier to judge what a website is worth to you. If a better website brings in even one extra client a month, you can see what that adds up to over a year.
Your booking or records system can usually show how many sessions each client has had. If you are not sure, think of a typical client and count their sessions from first appointment to last. A rough number is fine.
If 20% of your clients refer someone, we add 20% of one more client's value. We only count one round of referrals, and we assume the referred client is worth the same as the first. The real number could be higher, because referred clients can refer people too.
No. It is what clients (or their insurance) pay your practice, before rent, wages, supplies and tax. It is useful for comparing, not as a profit figure.
No. The numbers stay on your screen and are never sent or stored.
Send us your website. We'll show you where new clients get stuck today, and a preview of what we'd change.
